A Little Gratitude Can Go a Long Way

2017 PTI Thank You Graphic-Sized for Blog.jpg

Last week, we at SUNSET® got a great reminder in the awesome power of gratitude.

It all started on Friday, December 8 when Commodity Planning Manager Paul Zeiter was watching Pardon the Interruption on ESPN at the end of a busy day. If you’re not familiar with the show, “PTI” is a fast-paced sports talk show where hosts Michael Wilbon and Tony Kornheiser share their candid thoughts and opinions on a wide variety of topics. While discussing the rivalry between former teammates Lebron James and Kyrie Irving, host Tony Kornheiser made a humorous analogy and mentioned our Campari tomatoes in the process:

As soon as the episode was on YouTube, Paul shared the link with our sales and marketing team. Naturally, we were all delighted to hear our most popular product mentioned on one of the most popular sports programs in North America. To show our appreciation, we decided to send Mr. Kornheiser a special thank you care package filled with our new You Make Me Pasta Kits, and (of course) lots of Campari tomatoes.

Imagine our surprise when Tony returned the favor by thanking us live on the air!

Now imagine how even MORE surprised we were when we saw this on Twitter:

198 people “liked” Tony’s video and it’s been watched over 19,000 times which is just amazing!

All this because we took a few minutes out of our day and sent a thank you gift to someone who did something nice for us. It’s a great reminder, especially at this hectic time of year, of how important it is to take some time to let all the people who help make our lives better know how much we appreciate them. It doesn’t have to be a care package filled with fresh produce, a simple card or a thoughtful email will do just fine. The point is, as you rush to finish crossing off all the names on your shopping list during the sometimes frantic Season of Giving, don’t forget the awesome power of saying “thank you.” We’ll be the first people to tell you that a little appreciation can go a long, long way. Happy holidays!

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